Get to Know Us
At The Genesis Consulting Group, we believe every success begins with solid foundations in place. Inspired by the word “Genesis,” meaning the origin of something new, we exist to help businesses create, transform, and thrive in today’s fast-changing world. Our mission is simple: to partner with organizations and guide them towards strategy development and organisational efficiency that ultimately drive transformative and sustainable results. We bring together expertise, innovation, AI, and deep industry knowledge to help clients not only solve challenges but unlock their full potential. At Genesis, we don’t just consult — we help build the future of your busines
Meet the Team
Genesis Consulting Group is founded by Beverley and Vernon D Cruz, combining decades of leadership and experience across dozens of global brands in more than 80 markets. Together, we bring deep expertise in General Management, Growth Strategy, Artifical Intelligence, Branding and Organisations Redesigns,. We are passionate about creating differentiation and relevance for organisations and their customers to help businesses thrive in a fast-changing world.
Our Services
We help QSR, FMCG, and consumer brands unlock their full potential. Whether you’re launching, scaling, or transforming, our services are designed to drive measurable impact.
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Growth Strategy & Brand Transformation & AI Consultancy
We help businesses redefine their brand identity, optimize their product and marketing mix, and activate go-to-market strategies that drive measurable growth. This includes campaign development, CRM and loyalty programs, digital performance optimization, and innovation sprints for new products, formats. We provide AI consultancy helping organizations transform their team and customer capability with AI.
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Operational Excellence
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Leadership Coaching
We focus on strengthening the foundation of your business. We support brands through general management and operations consulting—including P&L optimisation, store audits, franchise management, and team structure design. Additionally, we provide interim leadership solutions and coaching services, stepping in as fractional CMOs or GMs and upskilling internal leaders through executive coaching and high-impact workshops.
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People
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Purpose Advisory
People & Purpose Advisory pillar ensures organizations are powered by the right talent and guided by meaningful leadership. We offer marketing recruitment services for key roles and also provide one-on-one coaching for senior leaders seeking purpose, clarity, and career transformation. Whether you’re scaling your leadership bench or helping a founder reconnect with their “why,” we help align people strategies with business goals.